A campus side project in 2018 grew into a sixteen-person studio called No Design — and then, slowly, back into a single voice.
Six years bent its shape several times: notebook to community, community to almost-startup, finally to the question of why. There is no SOP for dissolving a team. You write your way out.
What returned in 2026 is not a brand for hire. It is a long reading practice — service design, photography, ikebana, the architecture of cities — held at one critical angle. Writing keeps the practice honest.