My Roles

• Facilitated team co-creation sessions to prioritize key target users using persona mapping.
• Formulated hypotheses, key research questions, and methodologies to test solutions with consumers.

Time
Nov 2023 - May 2024

Team
Service designer, UX/UI Designer, Design researcher

Background

Approach

Hypotheses

Scenario Testing

Mapping out the power dynamic that varies from each scenario, and bringing the 4 ideas to stakeholders to test out service ideas.

Lo-fi Storyboarding

Delivery

Design Strategy

Outcome

Impact

Learning & Reflection